As the lead creative and marketing strategist, I developed and executed a cohesive brand identity for a family-owned jewelry store. I oversaw & executed on all aspects including graphic design, photography, photo editing, videography, social media management, and SEO-driven website updates, ensuring a unified presence across digital platforms.
By combining high-quality visuals with clear messaging, I helped grow the store’s credibility, expand their local recognition, and drive more engagement both online and in-store. Day-to-day, I was responsible for creating all marketing content, managing the website, and leading the overall brand strategy across digital channels.
