ProSupps is a leading sports nutrition brand with over 10 years of influence in the fitness industry. They are best known for their pre workout, HYDE, which is packed with intense energy to fuel your greatness.
ProSupps felt it was time to initiate a new line of packaging design, as well as a brand re-fresh. I was tasked to align our brand story with an exciting and powerful new label design that better connected with GEN Z. I worked side by side with an illustrator to create the creative direction for ProSupps' mascot, Mr. HYDE. This character will become the mascot of the brand starting October 2022.
DESIGN & ART DIRECTOR FOR: Full body character, Package label design, Flavor Icons, Apparel, Email Design
DESIGN & ART DIRECTOR FOR: Full body character, Package label design, Flavor Icons, Apparel, Email Design
ART DIRECTION ON: FULL BODY CHARACTERS
DESIGN: PRE WORKOUT LABEL
ART DIRECTION ON: FLAVOR ICONS
