Design the rebranding of an existing sports package line. Gear the products to a specific target market. The line of sports packaging must be unique in structure while still purposeful and functional.
As a female collegiate golfer, I was very adamant about addressing the fact that feminine sports packaging has been shoved to the side. There is a very dedicated population of female golfers that seek quality products with beautiful aesthetics. When you’re on the golf course, not only do you want to beat the men, you want to look good while doing it!