ProSupps is a leading sports nutrition brand with over 10 years of influence in the fitness industry. With the Spring 2022 launch of its newest product to the HYDE® Franchise, HYDE ENERGY® carbonated drink aims to re-define on-the-go energy. We used this product launch as an opportunity to reinvigorate our brand story, and pave a new path of culture within the brand. The foundation of this concept will be the stepping stone for future campaigns and product launches.
The HYDE® Energy kit was sent out to influencers and top customers as an exclusive first time taste testing of the product.

Art direction includes: 3 flavor sample box design/concept, social media campaign concepts, creative direction for all illustrations including comic strip and logo, apparel,& photography.
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