Assignment: Create a spirits label that will convey a magical story. You must use at least two size variations to execute your concept. Choose any topic that might spark your greatest interest. I'm a sucker for eclectic packaging. And when there's an opportunity to think beyond the stars, I'll take it. My initial concept behind this spirits label was inspired by a topic that would add immediate interest on shelf. Creating a storyline that would inspire the consumer to open their minds to impossible beliefs was the force behind the design. This experimental approach to vodka includes a hand draw label and custom bottle box.