Create a spirits label that will convey a magical story. You must use at least two size variations to execute your concept. Choose any topic that might spark your greatest interest.
I’m the type of person that will walk into a corner store just to examine the variety of eclectic packaging. In my personal opinion, there are many brands that keep their aesthetic on the safe and generic side. In my decision to create a spirits label, I wanted to use a topic that would allow the product to visually stand out on the shelf. Creating a storyline that would inspire the consumer to open their minds to impossible beliefs was the force behind the design. Since I am someone who is highly interested in life outside of the human race, I chose this topic as an experimental approach to vodka.