Problem
GreenLight had a website that communicated their services, but it wasn’t optimized to convert visitors into clients. Key issues included:
Visitors weren’t clearly shown why GreenLight is different (value proposition was buried).
The path to action (schedule a call, request help) was not always obvious or compelling.
The messaging was somewhat generic and didn’t always speak directly to the pain real business owners, contractors, or agents feel with taxes and IRS issues.
Trust signals (results, numbers saved, customer stories) were present but not front-and-center enough to reduce hesitation or build credibility quickly.
Solution
The website was transformed into a high-converting platform. A bold headline addresses visitors’ main frustration — overpaying taxes — while supporting copy explains their unique approach. Service sections are broken down by audience (real estate agents, contractors, small business owners, insurance adjusters), making the messaging feel personalized. Trust signals, such as IRS victories and total taxes saved, are highlighted to reduce hesitation. Calls-to-action are now placed throughout the site, making it easy for visitors to schedule a call and move forward with confidence.
The website was transformed into a high-converting platform. A bold headline addresses visitors’ main frustration — overpaying taxes — while supporting copy explains their unique approach. Service sections are broken down by audience (real estate agents, contractors, small business owners, insurance adjusters), making the messaging feel personalized. Trust signals, such as IRS victories and total taxes saved, are highlighted to reduce hesitation. Calls-to-action are now placed throughout the site, making it easy for visitors to schedule a call and move forward with confidence.
